How rug cleaners sell rug pad
Rug cleaners sell Rug Pad Wizard pad in four steps: put rug pad on their website, ask every caller about pets, bring a sample when the crew arrives, and confirm the pad on the final call before delivery. Dealer Stu Crane of Greenspring Rug Care says rug pad sales grew to 18.2 percent of his business.
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Rug Pad Wizard at a glance
- Steps
- 4
- Common sizes
- 5x8, 6x9, 8x10, 9x12
- Thicknesses to offer
- 3
- Referral reward
- Free half roll
What are the four steps to sell rug pad?
Rug Pad Wizard’s 4 Quick Steps to Success: a rug pad web page, a pet question on every call, a sample at the door, and a final call.
- Create a rug pad page on your website. Add a dog icon button on your home page that links to it, put Rug Pad in your top menu, and mention rug pad in ads and mail out cards.
- On incoming calls for rug cleaning, ask: “Do you have pets? We have a great new rug pad that protects your valuable floors from urine or spills.” Run offers that include rug pad throughout the year.
- When the crew arrives, bring a sample: “Do you have pets or children? We have 3 thicknesses. Which do you think would work best for your family?” If they cannot decide, leave a card so they can call the office.
- On the final call before delivery, ask “Did you like our pet barrier rug pad?” and say: “This rug pad will last for the life of your rug, if we clean it for you. We can cut it, bring it out and put it down when we bring your rug.”
What should the office say when a customer calls for rug cleaning?
The office should ask every rug cleaning caller, “Do you have pets?” and offer the rug pad that protects floors from urine and spills.
Then point the caller to the rug pad page on your website, or say the crew can show it when they arrive. The flyer is plain about offers: you must run discounts or specials that include rug pad.
Its bottom line: when you get a pad customer, you get a new rug cleaning customer, too.
What price list should a rug cleaning crew carry?
The 4 Quick Steps flyer says to give the crew a price list for four common sizes: 5 by 8, 6 by 9, 8 by 10 and 9 by 12.
For other sizes, the crew can call the office or work out the price at the customer’s house. Rug Pad Wizard, based in Calhoun, Georgia, sets your dealer pricing when the office sets up your account; call 800-275-0915.
How much can rug pad add to a rug cleaning business?
For Stu Crane of Greenspring Rug Care, rug pad sales grew to 18.2 percent of his business, and he reports netting 79 percent on the markup.
His key, in his words, has been “to offer the customer choices and different price points.” Scott and Miranda Gwilliam of Rug Worx ordered a variety package of 4 rolls, got a sales binder with samples and a sample board for their lobby, and saw sales go up after just a few weeks.
What tools do dealers use to cut rug pad?
Rug Pad Wizard’s pad cutter suggestions list three cordless cutters: a Makita cordless shear, a Harbor Freight 4V lithium ion power cutter and a WORX ZipSnip.
The Makita model is 453F80 and the WORX model is WX081L. Dealers who would rather not cut can send a cut pad order for popular rug sizes, or order full rolls in NowCommerce.
What sales materials does Rug Pad Wizard give dealers?
The dealer media library holds product brochures, the 60 second video, website embed codes, logo files, an Avery label template and dealer flyers.
The flyers include 4 Quick Steps to Success, Everything You Always Wanted to Know About Rug Pad, the Pet Barrier vs latex rubber comparison and the pad cutter suggestions. The brochures cover the selling points: the Pet Urine Barrier, Green Label Plus certification and the Life of the Rug warranty.
More questions dealers ask
Does a rug cleaner need a separate rug pad web page?
Yes. The first of the 4 Quick Steps is a separate rug pad page on the dealer’s website, linked from a dog icon button on the home page and from the top menu.
How many rug pad thicknesses should a dealer offer?
Three. The crew script offers 3 thicknesses and asks which works best for the family. The 2022 Eco Diamond brochure names three Pet Urine Barrier pads by weight: Eco by Design, Eco Preferred and Eco Supreme.
What does a dealer tell customers about how long the pad lasts?
That the pad lasts for the life of the rug if the shop cleans it. The script reads, “This rug pad will last for the life of your rug, if we clean it for you.” The Eco pads carry the Life of the Rug warranty for the original purchaser.
How does a customer register a rug pad for warranty?
The customer installs the pad, pulls up a corner, takes a picture, and uploads it with the QR code in the package. Owner Doug Hewitt says the warranty is easy because it is honest.
Where do dealers find the 4 Quick Steps flyer?
The 4 Quick Steps to Success flyer is in the dealer media library, which opens with a dealer sign-in.
Why should a rug cleaner offer pad on every rug cleaning job?
Because a pad customer becomes a rug cleaning customer too, the 4 Quick Steps flyer says. It also says the shop must run discounts or special offers that include rug pad throughout the year.
Does Rug Pad Wizard belong to a rug cleaning trade group?
Yes. Rug Pad Wizard is a member of the Association of Rug Care Specialists, the international organization of rug cleaners, and most of its dealers are rug cleaning shops.
Can rug cleaners sell rug pad through interior designers?
Yes. Rug Pad Wizard is a national member of the American Society of Interior Designers, and it tells dealers to develop a relationship with designers in their area, who know the sustainability, odor and pet protection benefits.
How do dealers order Rug Pad Wizard pad?
Rug cleaners, rug stores and designers
Order by the roll in the NowCommerce dealer portal, or apply to become a dealer in about two minutes.
